EQUITY OFFICE AND 5G STUDIO REVEAL NEW LOOK FOR SOLANA BUSINESS PARK
DALLAS – March 19, 2015 – (RealEstateRama) — Solana Business Park and architecture firm 5G Studio Collaborative today released final architectural design renderings of the property’s $50 million campus renovation.
5G Studio revealed designs that build on the inimitability of the original architectural design, while augmenting the “ranch cool” sophistication granted by the rural Texas setting. Renovations will update campus offerings, and provide corporate tenants with facilities and amenities they need in a contemporary work environment. Leading the way for the modern aesthetic is a fresh Solana logo design the property tapped local graphic design firm 70kft to execute.
“Our goal is to modernize an iconic property and provide businesses with the ultimate work-life balance atmosphere,” said Brian Driesse, director of asset management for Equity Office. “5G’s renderings exemplify this vision and we are excited to share them with our tenants, visitors and the public.”
5G’s renovation redesign strategy for Solana includes a renewal of the property’s modern ranch brand identity with transformations that will be visible in a new, harmonized color scheme. Natural prairie colors, weathered metal materials and the new Solana logo will be seen throughout the property renovations.
Additionally, a new, dramatic gateway entrance will provide visitors with a first impression of the “ranch cool” branding seen across campus. The approach accounts for amplified wayfinding, energized outdoor spaces for events and new property names.
In addition to physical renovations, the Solana brand is undergoing a refresh to mirror the rejuvenation of the property. Solana’s logo and color palate have been updated to invoke the property’s new elegant Texas vernacular. Additionally, Solana’s website has moved to www.discoversolana.com, and will provide information on property updates, schematics, amenities and other area surroundings.
Campus buildings have also been renamed to better align with the new property identity. The new names include: The Vista at Solana (formerly 1 E. Kirkwood), The Terrace at Solana (formerly Campus Circle) and The Plaza at Solana (formerly Village Circle).
“We’re looking forward to seeing tenants and visitors enjoy the realization of the new vision for Solana,” said Stephen Park, 5G Studio lead architect on the renovation. “This is an exciting time in the growth of business and expansion in DFW and in Texas, and we are eager to help set this strong economic momentum at Solana.”
Renovations are underway and expected to be completed by the end of 2015
About Equity Office
The Equity Office portfolio, encompassing approximately 50 million square feet of Class A office space throughout the U.S., is rich with signature properties in the nation’s leading gateway markets. The company focuses heavily on meeting the current trends and changing strategic needs of companies and our chosen markets. We rely on a connected coalition of informed and market sensitive regional leadership groups made up of seasoned real estate professionals who keenly understand the nuances of their individual markets. With an average tenure of over 25 years in the real estate industry, our regional leaders also head teams with deep experience across the board from investment and asset management, to property management, development and construction. Our regional operations draw on the financial power and legendary prestige of one of the largest commercial real estate firms in the nation. As an affiliate of Blackstone, a pre-eminent global asset manager providing significant finan cial strength and long-term stability, we are extremely well capitalized. Please visit www.equityoffice.com for more information.
About 5G Studio Collaborative
We seek visionary clients with challenging projects that require highly inspired design solutions. Our teaming and programming approach efficiently transform client visions into effective and enjoyable environments through skillful negotiations on complex project requirements. By engaging and encouraging our clients to actively participate in the co-creation of their projects, we aim to inspire the enduring sense of pride of ownership among all stakeholders. To learn more, please visit www.5gstudio.com.
