Stone House Estates Receives Jump Start from IF Marketing & Advertising Campaign


Newest estate acreage community benefits from expertise of Georgetown, TX marketing firm.

Georgetown, TX – November 15, 2007 – IF marketing & advertising, a full-service Austin advertising agency, today announces a new client relationship with Stone House Estates and developer David Morgan of IDM Builders, in collaboration with Ronnie and Christie Weems. IDM Builders has been building extraordinary custom homes in Central Texas for more than 20 years.

David Morgan has enlisted IF marketing & advertising to create the identity for the Stone House Estates name, logo and brand positioning; as well as sales brochures, outdoor media and an e-campaign that has yielded over 75 leads in the first 24 hours of deploying.

Stone House Estates is a limited collection of 4-6 acre homesites that evoke the time-honored lifestyle of country estate living. This beautiful estate acreage community, nestled between open hill country and sparkling river views provides each homeowner ample room for outdoor living areas, landscaped yards, gardens, pools, and even horses. Starting in the $80s, Stone House Estates is 160 acres of rolling Texas ranchland with 29 lots, including some that back up to the North San Gabriel River; yet is just a hop from Georgetown, Cedar Park, and Austin on I-35, 183 and the Parmer Lane Extension.

“We are excited about the identity they have created for the community and the jump start they have given us with the demand generation campaign for our sales effort,” said David Morgan, President of IDM Builders.

“Helping developers and builders like this create identities and generate demand is right in our sweet spot,” said Robert Cowes, Senior VP of Real Estate and Interactive Marketing at IF marketing & advertising. “We have been working with builders and developers in Central Texas and throughout the country for the past 5 years and our programs that have been tried, tested and proven to provide results regardless of the size of the project.”

About IDM Builders
IDM Builders is a premier Central Texas custom home builder, building outstanding custom residences in Austin, Georgetown, Round Rock, Liberty Hill, and surrounding areas for more than twenty years. IDM Builders has a long-standing reputation for providing the finest in construction management services for a Central Texas lifestyle. For more information, visit: IDM Builders.

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named one of the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500. IF marketing & advertising & IF Development


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